As fantasy and reality blur, some virtual games grow increasingly vibrant
By Michael Mascioni in Adweek
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In the current entertainment marketplace, fact and fiction blur — and sometimes fuse — in surprising ways. So, it’s not surprising that alternate reality games, which combine elements of fantasy with the chance to win or lose real contests, are enjoying renewed interest. (more…)
by Jenna Wortham for www.wired.com
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A mysterious new alternate reality game is afoot.I received a strange UPS package in the mail over the weekend, and at first glance, the package seems like a hackneyed bit of junk mail — or a love note from the Unibomber, thanks to an empty packet of vitamin powder. But a closer glance revealed a couple of deliberately placed items, suggesting a new alternate reality game is underway. Fun. Let’s dig in. (more…)
by Sean Hollister for www.gamecyte.com
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A mysterious job. A beautiful girl. A redacted government document. An empty packet of powder. What do these things have in common? That’s for you to discover, in a brand-new alternate reality game (ARG) currently dubbed Holomove. (more…)
An Alternate Reality Game (or ‘ARG’) revolving around the storyline of the Fox tv series Sarah Connor Chronicles (and the Terminator movie trilogy). (more…)
by Nora Young for www.cbc.ca/spark/blog
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Maybe you remember that a while back on Spark, we did an item on QR Codes: next generation bar codes that are very popular in Japan. You take a picture of them with your cell phone camera, and the ‘code’ connects you to a website with more information about the product. (more…)
by Jenna Wortham for www.wired.com
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A new YouTube video and blog point at the latest venture in immersive marketing/gaming — a possible alternate reality game, or ARG for the new Fox show Terminator: The Sarah Connor Chronicles. (more…)
by Jesse Kohl for www.mediaincanada.com
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CBC has gone live with an immersive online reality game to back the upcoming mid-season crime drama The Border, along with microsites for other upcoming premieres. But The Border’s online engagement potential stands out from the rest. The idea is to drive viewers online to interact with an extension of the show itself, which is exec-produced by Peter Raymont (Shake Hands with the Devil) and confronts Canada’s toughest border security issues. (more…)
by Christy Dena for www.universecreation101.com
Christy:This podcast today is going to be about poetics, about design techniques involved in creating cross media trends, media 360 experiences, whatever you want to call. In exploring these techniques, I’ll be speaking with creators from all sorts of independent and commercial sectors. (more…)
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