by Jennifer Henderson for CBC Information Morning

MP3/Real Audio

Jennifer Henderson features a small company that’s a big hit with advertisers.

Sweat with Sidney
Hockey star’s workout website scores big for Halifax media company
By Bill Power for The Chronicle Herald
Sat. Jan 10 – 5:38 AM
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A home-based media production company in Halifax experienced the power of Sid the Kid with the launch of an interactive website featuring the hockey great that attracted 120,000 hits in its first week. (more…)

“The documentarian ‘bears witness.’ To bear witness is to see and to name… It is an imaginative seeing, a re-visioning that pushes to an authentic re-naming…To see is to engage…The same is true, in a different alchemic reaction, for the audience. I, the viewer, in a most perfect and complete engagement with the work, recreate that dangerous journey of creator and put myself at risk. We all expose ourselves; we all become Sauls on the road to Damascus…” – Tom Perlmutter, NFB Commissioner
by Sandy Greer in POV
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Canadian Film Center, 2008 Brochure
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A graduate of the Canadian Film Centre Media Lab, Evan Jones of Stitch Media is recognized as one of CFC’s successful alumni in the media industry. He is listed amongst some of the most creative and innovative leaders in Canadian film and media, including Peter Raymont, Don McKellar, and Sarah Polley.

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Does anyone have more fun at work than Evan Jones? The owner and creative director/producer at Stitch Media, an interactive media production company with offices in Halifax and Toronto, has the amazing job of coming up with ideas for cross promotions with traditional media creators. Says Jones: “I work with traditional media creators to make their projects interactive.”
Macleans Magazine, October 13 2008 issue
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A recent project in association with White Pine Pictures, known as The Border Interactive, won a Rockie Award from the Banff World Television Festival for Best Interactive Mobile Program Enhancement, while being nominated for a 2008 Gemini Award for Best Cross Platform Project. (more…)

Industry Watch: Games Break Loose
A distorted reality is now a necessity to be free
by Michael Mascioni, October 2008 issue
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The term itself – alternate reality game – is nebulous in many respects. Generally, ARGs are multiplatform interactive experiences that blend reality and fiction and incorporate a game element, (more…)

As fantasy and reality blur, some virtual games grow increasingly vibrant
By Michael Mascioni in Adweek
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In the current entertainment marketplace, fact and fiction blur — and sometimes fuse — in surprising ways. So, it’s not surprising that alternate reality games, which combine elements of fantasy with the chance to win or lose real contests, are enjoying renewed interest. (more…)

by Jenna Wortham for www.wired.com
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A mysterious new alternate reality game is afoot.I received a strange UPS package in the mail over the weekend, and at first glance, the package seems like a hackneyed bit of junk mail — or a love note from the Unibomber, thanks to an empty packet of vitamin powder. But a closer glance revealed a couple of deliberately placed items, suggesting a new alternate reality game is underway. Fun. Let’s dig in. (more…)