The 2009 CNMA’s
Written By: Dana Herlihey
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Last week I had the opportunity to attend my first-ever industry awards ceremony – the Canadian New Media Awards. Presented by nextMEDIA, the CNMA’s honour the best of the best in Canadian digital media. Not only was I hyped up to be in a room full of well-dressed nerds, to eat finger food, and to watch Evan be Mr. Popularity – but I was there with my colleagues as nominees. Yup, Stitch Media was nominated in one of the most prestigious categories: Promising New Company of the Year.
Although I had never been to an CNMA ceremony before, I’d say that Tuesday’s award show was a total success. Each category boasted a list of impressive nominees – and while competition was fierce, we weren’t surprised by many of the award winners. Unsurprisingly, the brilliant NFB / Jam 3 project Waterlife took home one award (best cross platform project) – on the same night that they won an Applied Arts award. Waterlife is by far my favourite digital production of the year as it absolutely blew my mind the first, second, and third time I saw it. It is an incredible project that is both informative and beautifully artful. Other winners included Doritos white bag campaign (best in interactive marketing), Titanium Chef (best kids interactive), and K-OS
(best online artist).
As the awards were handed out through the night, the pressure mounted for us Stitchers, as we found ourselves seated at a table of winners. Gradually our table filled with trophies for best kids interactive (Titanium Chef), best innovative web based game (Junk Battles), and best location based service (Poynt). Having never been to an awards ceremony (my early 90’s house league hockey banquets excluded), my leg started bouncing as we neared the announcement of our category.
New startup Syncapse took home the award for in our category but we were incredibly proud to be up against such impressive companies. Of course, we didn’t go home completely empty handed – realizing the CNMA’s had no use for their giant ‘Promising New Company’ sign, Evan carried the 6 foot board on the subway, trekking it back to the Toronto office. The sign is currently enjoying a new home in the entrance – reminding us each morning of our promise (or promising-ness)
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